If you’re a new business owner, you know it can be difficult to stand out. And if your business relies on local customers for most of its revenue, then you know that ranking well in search engines is essential. Local SEO Services Gold Coast experts will help people find your website when they’re looking for businesses like yours nearby—and that means more sales and customers coming through your door.

An Overview of Local SEO

Local SEO is a subset of broader search engine optimization. It’s the process of optimizing your website to boost its visibility in local search results, which are driven by user intent and location-specific keywords.

Local SEO differs from regular SEO in that it focuses on ranking high on Google Maps and other maps results rather than organic listings. It can also help you rank higher for geographic-specific searches like “best pizza near me.”

How Local SEO Works?

If you’re a business owner or manager who wants to drive traffic to your brick-and-mortar store, then local search engine optimization is something you need to take seriously.

Here are some key things you’ll want to keep in mind as we discuss how local SEO works: 

Locals love the idea of finding businesses near them. If you’re able to rank well in local search results, SEO Services Gold Coast expert suggest its best way to increase in foot traffic from people who are looking for what you have to offer. You’ll also see an uptick in phone calls from potential clients and customers who want to learn more about your business. 

– Your business needs to be listed on Google and other map providers, such as Bing.

– You need to optimize your address and phone number so that they show up in local search results.

– You should focus on ranking high for location-specific keywords, like “best pizza near me.” 

-Local SEO is a long-term play, and it will take time to see results.

-You’ll need to focus on ranking high for specific keywords in Google Maps and other local search engines like Bing and Yahoo.

-Local SEO requires you to consider both onsite and offsite factors, like link building and citations.

Exactly who needs local SEO?

If you have a brick and mortar location, or you sell products or services to customers in a specific location (like a restaurant), then local SEO is definitely for you.

Just like national SEO, local SEO is important for businesses that operate in a specific location. If your business doesn’t have any physical locations, then workign with SEO Services Canberra expert likely that you won’t benefit from local SEO. 

However, if your business does have an office space or retail store that customers visit regularly and interact with on the premises—whether it’s for coffee or an oil change—local search engine optimization can help draw more customers in by promoting these physical assets online.

What determines local SEO rankings?

The best way to determine a page’s local SEO ranking is by looking at its location. Every page on the search engine has a unique geographical location, and this plays a big role in how a page will rank for any given keyword or phrase. You can see your own website’s geo-targeting in Google Chrome by typing “about:me” into your address bar and checking the top of the resulting screen:

As you can see, there are different numbers listed for each country that appears under my URL—this is because they refer to my pages’ physical locations (for example, I have different listings for Canberra Australia). If one of these pages was optimized with local keywords—i.e., words related to where it actually exists on Earth—it would be more likely to appear when someone searches those terms within their specific country than if they didn’t have such optimization.

Conclusion

In conclusion, local SEO is a good practice for any business looking to rank well in their local area. It’s important to know what determines local SEO rankings so that you can identify where your business stands and how much work needs to be done before launching an effective campaign.