Most businesses want to get listed and ranked on Google, but they don’t always know what content will help them. 

Most business owners are looking for content to help with their local SEO and provide a pleasant user experience for their readers. 

It is no surprise that Google, the most visited website, gets 89.3 billion visits per month by itself.

That’s where we need to map out the goals of the content campaign and how to achieve them is also equally vital. In order to stand out from the crowd, working with a reputed Montreal SEO company provides a customized approach to content marketing. It allows you to create highly curated, well-researched content that reaches essential decision-makers in your niche.

In this article, we list 7 types of content that can be used to improve your local SEO ranking and make your blog more appealing to both search engines and readers.

Use the Power of Story

The key to developing your platform is understanding how others are already doing it successfully! For content to be successful in the digital world, the information must be relatable to the audience. It can be done by using a story that explains a publicly relevant issue. You can also make your content persuasive by presenting evidence and connecting with emotions. 

Review the Most Popular Customer Questions

If you are looking to improve your local SEO, you must ask your customers the right questions. A good way to do so is to list the most popular customer questions. Using this information, you will find out which topics are essential for your business. You’ll also write blog posts or provide customer support based on these areas.

Talk Directly To Your Customers

Businesses can do so many things to improve their standing in search engines. One such thing is engaging with your customers through social media. Some great ways to do this include: posting local events, asking for feedback, offering promotions and giveaways, and maintaining an active blog to keep people engaged.

Open a Newsroom for Your Business

If you are a small business owner, it is crucial to be aware of the importance of having an active social media presence. It is also critical that your content covers different facets of your business, such as news and promotions. If you have marketing experience or know someone who does, consider reaching out for help with content.

Create Gamification Websites

Different types of content can help with your local SEO. One way is to create gamification websites. These websites will attract more traffic to your business website because people will want to check out how they’re doing each week. Creating events is another type of content that can help your local SEO. These events will bring people interested in finding out what’s new and happening in your community. You’ll find these events through directory listings and social media posts.

Write A Blog About Your Business With Local SEO In Mind

Blogging can be a great way to present quality content, build an engaged community and generate brand awareness. Small businesses love the idea of getting positive feedback on their website. Still, they know that it is hard to break into the top rankings without significant investment in content marketing.

Publish Live Videos

Video is one of the best types of content for local SEO. It’s more engaging than a text-heavy blog post and easily shared across social media. Alongside the obvious SEO Montreal benefits of content marketing, offer credibility, drive free traffic from search engines and trust it provides your company. You can also publish live videos of your store or restaurant to show consumers what it looks like on the inside.